Our Founder

Loren “Lo” Gross was born on the Northwest side of Detroit, MI, was raised by his mother (MommaLo) in the inner city where he discovered his unique ability to captivate an audience while executing grassroots marketing campaigns.

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In 2001, Lo was selected to be a voice talent for a commercial with V98.7 in Detroit. From that moment forward, he became a student of radio and worked hard to cultivate his “gift of gab.”

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He would go on to attend Communications and Media Art’s high school while working for his uncle’s promotions company, Grossly Stated Promotions. Upon graduating in 2006, Lo received a scholarship to attend Bowling Green State University in Bowling Green, Ohio. While in attendance, he became the Co-Director of Hip-Hop at WFAL AM where he helped transform the station into one of the more sought-after student-run organizations on campus and in the Bowling Green community. Ambitiously, Lo sought out more opportunities to perfect his craft. One of those opportunities, taken on his last remaining year in undergraduate school, was interning with the legendary John Mason from the “Mason in the Morning” show.

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Lo graduated in 2010 with his B.A. in Telecommunications and Marketing. He went on, for what has now been 15 years, to successfully work in corporate marketing – servicing various clients in the food, oil & gas, technology, and automotive industries as a marketing consultant. In 2013, Lo relocated to Houston, TX and launched his podcast network Inaudible Raucous in 2016 and later founded his marketing consulting Midnight Club Agency in 2018.

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With communications and marketing being his background and passion, Lo strives to continue to be a voice for his generation and help shine light on and generate conversations around topics that are relevant to the urban community as well as generate conversions for brands and small businesses looking to scale their marketing.

Sharing his trials and tribulations as a husband, father, mogul, orator and community organizer, Gross is committed to being the change he would like to see in the world.