Our Founder
Loren “Lo” Gross, was born on the Northwest side of Detroit, MI, raised by his mother, Tami Bass (neé Gross) aka MommaLo, in a single parent household. In the inner city is where he discovered his unique ability to captivate an audience while executing grassroots and marketing campaigns.
In 2001, Lo, affectionately nicknamed by his family and friends as “Skeet”, was selected to be a voice talent for a commercial with V98.7 in Detroit. From that moment forward, he become a student of radio and worked hard to cultivate his “gift of gab”.
Just a few short years later, he attended Communications and Media Art’s high school while working for his uncle’s promotions company, Grossly Stated Promotions. Upon graduating in 2006, Lo received a scholarship to attend Bowling Green State University in Bowling Green, Ohio. While in attendance, he became the Co-Director of Hip-Hop at WFAL AM where he helped transform the station into one of the more sought-after student-run organizations on campus and in the Bowling Green community. Ambitiously, Lo sought out more opportunities to perfect his craft. One of those opportunities, taken on his last remaining year in undergrad, was interning with the legendary John Mason from the “Mason in the Morning” show.
Lo graduated in 2010 with his B.A. in Telecommunications and Marketing. He went on, for what has now been 15 years, to successfully work in corporate marketing – servicing various clients in the food, oil & gas, technology and automotive industries as a marketing consultant In 2013, Lo relocated to Houston, TX and launched his podcast network Inaudible Raucous in 2016 and later founded his marketing consulting Midnight Club Agency in 2018
With communications and marketing both being his background and passion, Lo strives to continue to be a voice for his generation and help shine light on and generate conversations around topics that are relevant to the urban community as well as generate conversions for brands and small businesses looking to scale their marketing.
Sharing his trials and tribulations as a husband, father, mogul, orator and community organizer, Gross is committed to being the change he would like to see in the world.
Our Brands
About the brands IR x MNC
Media | Marketing | Marriage | Movies | Music | Motivational
Inaudible Raucous
For the voiceless striving to make an impact…
Originally founded as a podcast network dedicated to producing inspiring social commentary that educates and empower viewers to achieve their goals.
As an ecosystem we provide a space for entrepreneurs, creatives, and intellectuals to share curated experiences and stories across diverse topics that cover everything from media production tips, to marriage and relationship insights, to reviews of the latest movies, music, pop culture and current events.
We use our platform and strategic expertise to make sure your message is delivered authentically and deeply resonates with your intended audience.
The current viewer base is millennial and Gen Z, male and female viewers aged 25-54, residing and working n the following DMAs: Detroit, Cleveland, Houston, Dallas, Atlanta, Los Angeles, The Bay Area and more.
Midnight Club
For the ones that clock in after they clock out…
We strive to motivate and inspire creatives, aspiring creatives and corporate professionals that moonlight as creatives.
As a consulting agency we leverage our proven marketing strategies with the power of storytelling to build authentic connections between your brand and your desired audience.
Whether you need to boost your social media presence, optimize your content for search engines, or launch a grassroots campaign, our expertise in media and marketing will help you achieve measurable results.
Partner with us to transform your ideas into influential content and connect with your audience in a meaningful way.